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Tips To Create A Successful Facebook Marketing Strategy
PUBLISHED 05/17/2019 · UPDATED 05/17/2019
Since beginning its operations in 2004, Facebook has become a massive social media juggernaut. What started as a platform for people to connect with various other users locally and worldwide has now become an important marketing tool for companies to raise their brand profile. Companies have realised how useful good content can be to create a positive image of them. To tap this marketing potential of Facebook, social media marketing companies are hired, who look to serve their client’s social media interests and promise to boost their numbers.
But there is more to that than what meets the eye. To create a successful Facebook marketing strategy, it is important to know and apply the best practices. These practices will not only help you figure out the type of content to post but also the right target audience. Let’s take a look at them.
Create a content plan
Content strategies cannot be executed without a day-to-day plan. This is one of the main reasons why most Facebook campaigns don’t work, as companies usually post content that is not conducive for their target audience.
To avoid that, here are the steps you should follow:
Assess your current position
Set the targets you want to achieve
Study your audience
Figure out the content that works best for Facebook
Create a content calendar
Decide the type of content and create it
Post and market it
To create different types of content, list down all your ideas in a list. Once you get a pool of ideas, select the ones that work best for your brand. This will allow you to have different content ideas to post everyday.
Keep the posts short and concise
The concept of skim reading has taken over internet users. This means that the attention span of the user is so low that long content is usually skipped over. Users don’t have the time to understand the complexity of a long article. Hence, it is advisable to keep the content short and to the point.
For Facebook, the content types are usually in the form of photos, videos or blog links. Therefore, use a creative but short copy that grabs the user’s attention, and let the visuals of your content do the talking.
Analyse your content and then optimise
Facebook allows you to post 4 types of content – text, photos, videos and external links.
As we stated in the earlier point, long content isn’t conducive for Facebook marketing. So, it is advisable to create content for the rest of the 3 forms.
However, before posting anything, analyse your business and your audience. This helps you figure out the results you want to achieve by marketing your content. If it is to drive traffic to the website, post your best projects in the form of photos or videos. Or, you can post the case studies of your projects in blog format. If you want to promote the company’s culture, where the underlying motive is also to hire new employees, a short video of the current employees working happily can make a positive impact.
The advent of social media platforms like Facebook has made sure that customers don’t have tedious emails to write or aren’t kept on hold on the phone by the executives – they can directly interact with the brand through direct messaging or in the comments. This not only saves time but also improves the customer’s experience with the brand. Therefore, brands are advised to regularly interact with their customers on Facebook to create satisfying customer engagement. If the customer feels dissatisfied by the ignorance of the brand, they will immediately switch to the competitor. It then defeats the whole purpose of Facebook marketing.
Understand Facebook analytics
Analytics are useful to measure the performance of any campaign and Facebook is no different. Facebook analytics helps you track the growth rate of your page, the performance of your posts, the interaction with users from various demographics, whether the campaign’s performance increased or decreased from the previous week, etc. Some of Facebook’s in-app metrics to measure the above are impressions, likes, comments, shares, increase in page likes, etc.
There you go – we have listed the best practices available for Facebook marketing! All you have to do is apply them to create a successful content strategy for your brand, and make it as popular as you can amongst the Facebook circle.
If you seek professional help with regards to this, look no further than web digital platformhi, one of the finest social media marketing companies in India. Our result oriented team is highly experienced in creating effective marketing strategies that will not only improve your social media presence but also bolster your brand awareness in a swift manner.